Dr. Ada Noh
Optometrist and founder of Noh Eyes in McKinney, Texas. Her practice treats dry eye and ocular surface disease, and nothing else.
Ada Noh, OD
Optometrist · Founder, Noh Eyes
Dr. Noh earned her Doctor of Optometry at Salus University in Pennsylvania in 2015, after a degree in economics from the University of Pittsburgh. In 2022 she opened her first dry eye practice, in Little Rock, Arkansas. She has since moved to Texas and built Noh Eyes in McKinney from the ground up.
Noh Eyes does not do glasses or contact lens exams. Every appointment is about the surface of the eye: why it burns, waters, or feels gritty, and how to treat the cause. Patients keep their regular optometrist or ophthalmologist for routine care, and Dr. Noh works alongside them.
Dr. Noh also teaches other eye doctors. This year she has lectured to optometrists in Iowa, Florida, Tennessee, Arkansas, and Texas, and she consults and speaks for eye care companies including Bausch + Lomb, Alcon, Harrow, and Dompé. With Dr. Andrew Zagelbaum, she writes a weekly newsletter on ocular surface disease for optometrists, and she has written about her dry eye practice in Modern Optometry.
She is Vice President of the Northeast Texas Optometric Society and serves on the Women in Optometry Advisory Board. She has also volunteered at an eye clinic in Haiti.
In her words, from the video on our home page: “I think the biggest part of my job is actually educating patients about the signs, the symptoms and the actual disease process of dry eye.”